7.12.09

Melhores livros de 2009 pela S+B

A revista norte-americana Strategy+Business já lançou sua lista dos melhores livros de 2009. Acho que nenhum deles foi publicado no Brasil.

Na minha opinião, a primeira vista, não achei nenhum interessante.


The Meltdown
In Fed We Trust: Ben Bernanke’s War on the Great Panic
by David Wessel
(Crown Business, 2009)
Leadership
The Puritan Gift: Reclaiming the American Dream amidst Global Financial Chaos
by Kenneth Hopper and William Hopper
(revised ed., I.B. Tauris, 2009)
Strategy
The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
by Mark Blaxill and Ralph Eckardt
(Portfolio, 2009)
Globalization
The New Silk Road: How a Rising Arab World Is Turning Away from the West and Rediscovering China
by Ben Simpfendorfer
(Palgrave Macmillan, 2009)
Management
The Upside of the Downturn: Ten Management Strategies to Prevail in the Recession and Thrive in the Aftermath
by Geoff Colvin
(Portfolio, 2009)
Marketing
The Brand Bubble: The Looming Crisis
in Brand Value and How to Avoid It

by John Gerzema and Ed Lebar
(Jossey-Bass, 2008)
Technology
Say Everything: How Blogging Began, What
It’s Becoming, and Why It Matters

by Scott Rosenberg
(Crown, 2009)
Biography
John Stuart Mill: Victorian Firebrand
by Richard Reeves
(Overlook, 2008)



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